With belief in his dream, Premium Corporation partnered with him to bring that vision to life. Thus, Central Coffee Roasting was born—to change how Mongolia experiences coffee. Though he is no longer with us, his dream continues to bloom with our dedicated team.
He realized coffee was more than bitterness—but most Mongolians had only known dark, over-roasted imports. To reveal coffee’s true character—fruity, chocolatey, and complex—he dreamed of roasting it fresh, right here in Mongolia.